Short video penetration over 70% in Q3 2019; 38% made a purchase
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China's short video segment...
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Top Chinese mobile apps in 2010s dominated by video apps
ByteDance-owned TikTok and UC Browser (Alibaba) top App Annie‘s most downloaded app list in 2010s, ranking the 7th and 8th respectively. By all-time consumer spend between 2010 and 2019, three video...
View ArticleTikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond...
View ArticleShort video market trends in China for 2020
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand...
View ArticleInsights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data...
View ArticleChina’s digital content ecosystems getting more diverse
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content...
View ArticleTop traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED
The four mobile social platforms favored by brands in China to plant a seed in consumers' minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and...
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BrandZ Top global brands 2020: 17 Chinese brands; two in top 10
BrandZ just released their Most Valuable Brands list for 2020. The BrandZ™ Global Top 100 now includes 17 Chinese brands, led by Alibaba and Tencent. Two Chinese brands, TikTok, the short video app...
View ArticleThe secret recipe of TikTok e-commerce in China
Douyin (Chinese version of TikTok; referred as TikTok below) has a GMV target of 200 billion yuan for its live-streaming e-commerce channel in 2020 according to Chinese media 36Kr. In 2017, after the...
View ArticleChinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu
Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok's Chinese version), Kuaishou (Kwai's Chinese version), and Xiaohongshu, has its own characteristics and features,...
View ArticleLive streaming e-commerce to account for over 20% of China’s online shopping...
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting...
View ArticleDouyin (TikTok) users overview 2021; average DAU reached about 600 million in Q1
Douyin, TikTok's Chinese platforms, saw its Q1's DAU peak on Chinese New Year's Eve, February 11th, when the main platform DAU reached 580 million, according to Tencent News. The DAU of Douyin Lite...
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Top 500 Chinese brands in 2021; WeChat is China’s and the world’s strongest...
Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking. The Greater Bay...
View ArticleA postgraduate turned TikTok entrepreneur to hit US$30M e-commerce sales
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low...
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China 618 Shopping Festival 2021: Tmall vs. JD
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20...
View ArticleChina online video, short video market overview
China online video market reached 893 million MAU in June 2021 Short video market saw 905 million MAU Douyin vs. Kuaishou With China's online video platforms' increasing production of original...
View ArticleThe secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis...
View ArticleTop 3 private traffic platforms for merchants in China
WeChat, Alipay, and short video platforms (Douyin, Kuaishou, etc) have become the most important platforms for Chinese merchants' private traffic operation according to a report from iResearch. More...
View ArticleThe Billion-Dollar ‘Planting Grass’ Economy: Content, Commerce, and Social...
It's hard to pinpoint when it started, but major Chinese tech companies have become obsessed with "planting grass" (Zhongcao). "Planting grass", or Zhongcao, refers to recommending quality products to...
View ArticleChina’s Consumer FMCG Market Snapshot 2023
China's Fast Moving Consumer Goods (FMCG) market, a critical indicator of domestic consumption patterns, presents a mixed picture in Q2 2023, reflecting both resilience and challenges. Here's a...
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